Stop boosting posts.
Start filling tables.

Paid social cost £18 to fill one cover last month (we think). With Klaim you set the cashback per cover, say £10, and £1.50 of it is our fee. Literally. You only pay when a real diner walks in, pays as usual and eats. That's the deal.

The comparison

Pay per click, or per table.

Same budget, two very different things bought. One charges you for the impression and leaves you guessing about the table; the other charges you for the table.

InstagramMeta adsTikTok

Boost the post.
Cross your fingers.

£18
Per attributed cover, Q1 2026 average, our estimate
  • Pay upfront, hope someone shows
  • "Reach" and "impressions" don't pay rent
  • Your CAC is whatever Instagram says it is
  • Can't tell paid traffic from organic
  • Same boosted carousel as everyone else
Klaim, pay per cover

Diner walks in.
Then we charge you.

£1.50
Our fee per verified cover, inside the cashback you set. Offer £10 and the diner gets £8.50; offer £20 and they get £18.50.
  • Pay only on tracked, completed covers
  • Real visits. Real cards. Real ROAS.
  • You set the cashback and the monthly cap; we don't go a penny over
  • Data lives in your dashboard, not Meta's
  • Premium Gen-Z audience by default

We cost less and deliver truly attributed results, with no upfront fee.

The pitch

Six reasons to be on the first drop.

Not "another channel". Fundamentally different unit economics: pay-per-cover, not pay-per-click.
Pay-per-actual-bum-on-actual-seat.

01

True ROI tracking

Every Klaim cover is a verified visit, confirmed through the diner's bank connection. No pixel guesswork, no "estimated reach", no asterisks. It happened or it didn't.

02

Pay only on covers

Set your budget cap per drop, set your max per-cover. We never charge you a penny more, and we never charge for empty seats. The bill is the bill.

03

Premium Gen-Z audience

Built for 22 to 34 year olds in central London who eat out often and like trying new places. Not a discount hunter crowd, a "we'll try anywhere good" crowd.

04

Fill your dead nights

Two drops a week. Join Monday's drop to fill your weekday seats, Friday's drop to cover the weekend, or both. You choose where your covers land.

05

Real cohort data

See how many come back, what the cohort spends on the second visit, your true LTV, all anonymised. The kind of data your DSP "doesn't have access to right now".

06

Nothing at the till

No integrations, no QR codes, no awkward chat with the waiter. We verify each diner's visit through their own bank connection. Nothing plugs into your till, your EPOS, or your team.

Onboarding

Three steps. Ready for the first drop.

No integrations, no plugins, no till changes. Seriously, that's it.

01

Sign up your way

Tell us about your venue in a couple of minutes and be on the first drop when we launch, or book a 15-min discovery call with the team if you'd rather walk through it with a human first.

02

Set up your venue

Spin up your restaurant profile and configure your first drop: services, cashback offer, budget cap. Done in your pyjamas.

03

Your first drop ships

You appear in the next Monday or Friday drop. Covers start landing, and your dashboard updates from the first verified visit.

ROI calculator, drag the sliders

Do the maths.

Your numbers, our model. Drag everything and watch the ROAS recalc live. No email gate. No "talk to sales". Just the numbers.

Ex. tip, per diner, GBP
Per cover, all in: the diner gets most of it
Hard cap, we never exceed
% of Klaimers who come back within 60d
Your projected month

£14,154Attributed revenue (incl. repeats)

250Covers driven
7.1×Effective ROAS
£5.93Cost per cover
87Repeat covers

Email me these numbers

Prove the cover happened and the budget moves itself.

That is the version of the same sentence we keep hearing from London operators, and it is exactly what Klaim is built to prove: every cover a verified visit, every pound of campaign spend accounted for.

Our summary of early conversations with London restaurants. Named quotes arrive with our first partners.
Illustrative model
New covers / mo
+312
vs. baseline of 178
Repeat rate
42%
within 60 days
ROAS
6.8×
vs. 1.2× Meta avg
Cost / cover
£5.40
all-in, fee inside the cashback
The data unlock

The bit nobody else can show you.

Ad platforms stop at the click. Klaim starts at the table. Every cover is a verified visit, so the record is real: four datasets no ad platform can hand you, because none of them ever saw the diner walk in.

Attribution

What a campaign actually returned

Spend tied to covers, not clicks, right through to the repeat visit.

CACLTVROAS per coverPayback window
Demographics

Who is sitting at your tables

Anonymised diner profile, aggregated per campaign and per daypart.

Age rangeGenderSpend bandHome area
Retention

Who came back, and how fast

Repeat curves by cohort, so you can see loyalty forming instead of guessing.

Repeat rateDays to returnVisit frequencyChurn risk
Dining habits

What they spend and when

Spend per visit and how it moves over time, the difference between a discount and a regular.

Avg. spendDaypartWeekday vs weekendSpend trend

Fields shown are those a verified visit can support: amount, venue, time and the diner's app profile. Anonymised and aggregated; what your dashboard shows depends on your campaigns.

No setup. No monthly. No surprise invoice.

Pricing, plain.

We make money when you make money. Full stop. One tier. One rate. That's it.

For context: what you'd pay elsewhere

vs. paid social

£18
per attributed cover, Meta Q1 2026 average
  • Pay before the cover happens
  • Attribution windows that... drift
  • "Reach" metrics nobody asked for
  • Creative budget on top
  • Agency fees, possibly
  • Lost sleep, spreadsheets, vibes
Operator FAQ

The actual demo questions.

So we figured we'd save you 12 minutes.

How do you know it was your cover?

Each Klaimer has connected their bank through an FCA regulated Open Banking provider. When they pay at your venue, our engine checks that the payment matches the offer they claimed. Cashback only fires on a positive match, so every attributed cover has a verified visit behind it.

Can we cap the budget?

Yes. You cap the budget per drop: every drop is a campaign with its own budget, and we never go a penny over it.

Do we need to change anything at the till?

No. Zero front-of-house changes, no QR codes, no waiter scripts, no integration with your EPOS or POS. You keep operating exactly as you do today.

How does the take rate actually work?

You set the cashback and that is your whole spend. Offer £10 and £10 is your total cost for that verified cover; our fee sits inside it and the diner receives the rest. No separate invoice, no surprises.

Can we kill it if it's not working?

Any time, no notice, no fee. Pause from the dashboard. Resume from the dashboard. We'd rather have happy operators than locked-in ones.

Will Klaim "train" diners to only come for the offer?

Our model assumes a repeat rate of 35 to 45%, with the second visit usually unincentivised. The drop format means diners can't predict if you'll be in next week, so they don't wait for you. They just discover you, and most come back.

How do we get on a drop?

Book a 15-min demo. If it's a fit, we set your venue up and you are on the first drop when we launch.

Onboarding our first London venues

Fill the table.
Not the feed.

Book a 15-minute demo. We'll show you the dashboard, run your venue's projected ROAS live, and get you set up for the first drop.

£0 setup. Pay per cover. London first.